Tuesday, December 2, 2008

What They Are Really "Selling"



The popular designer Dolce and Gabanna is world renowned for their clothes,shoes, and celebrity following among other things.
Dolce and Gabbana, even if I found a way to afford it, will never get a cent from me. There clothes are fine, there bags are nice, but there advertising on the other hand is absolutely disgusting. In my journalism class I was shown a picture from a spring 2007 Dolce and Gobbanna add campaign that was widley spread over many european countries. This image was supposedly advertising the Spring 2007 "clothing collection".
Look at this image for a couple seconds.
What did you think of?
When I saw this image "fashion" is the last thing that came to mind, for me it brought ideas more along the line of "gang rape".
The majority of Dolce and Gabbana's consumers are women. The same group of people the company blatantly disrespects in many of there advertising campaigns. This ad in particular glamorizes the idea of men forcibly imposing sexual advances on a woman which is what all of us in the real world would usually call "rape". There is nothing beautiful, artsy or fashionable about this. Why a woman would ever choose to spend any money on items this company associates with is mind boggling. This type of marketing is a personal insult to any self- respecting person, not only females.
Eventually the designer opted to pull the campaign because of the large amount of complaints they recieved from "special interest groups".
If you are a D&G shopper, or ever considered being one think twice. As long as people continue to financially support companies that perpetuate sexist stereotypes they will never go away. It's not just about hot shoes and cute handbags anymore.

Monday, December 1, 2008

ATTENTION WAL- MART SHOPPERS: The High Cost Of A "Happy" Holiday.


The Friday proceeding thanksgiving has always been know for crazy traffic, long lines and of course even better sales. This year the words "Black Friday" have taken on a whole new meaning.
At a Wal- Mart on Long Island a man was trampled to death by holiday shoppers attempting to be the first in the store.
A crowd waiting on line outside of the Wal-Mart broke down the door crushing the man, and proceeded to run over him.
All of us need to recognize what an atrocity this event was.

I don't care how bad the economy is,how awesome the DVD sales were, or that no one cares about the real meaning of the holidays anymore, but when people stop recognizing the importance of human life we have a problem.

This "man" was a person. With a name, a family, a life. He like the rest of us, was working hard probably in order to buy some gifts this season as well. I'm sure his family wouldn't mind being gift-less if they knew what price they were going to pay. Because sale or no sale, he is dead. No digital camera will hug them, No xbox will fill the hole they have in there hearts and Nothing, not even a Wide Screen HD TV will bring him back.

It's our duty to make sure this incident which should have never happened in the first place never happens again.

When you hear this story it's obvious that "things" just aren't that important.
We need to top defining our self worth by the items we posses.
We need to recognize people love us because of who we are not what we buy and that life is a gift in and of itself.

I've decided to start giving thanks for "who" I have, instead of "what" I have, because the "what" doesn't seem so important anymore.