
The popular designer Dolce and Gabanna is world renowned for their clothes,shoes, and celebrity following among other things.
Dolce and Gabbana, even if I found a way to afford it, will never get a cent from me. There clothes are fine, there bags are nice, but there advertising on the other hand is absolutely disgusting. In my journalism class I was shown a picture from a spring 2007 Dolce and Gobbanna add campaign that was widley spread over many european countries. This image was supposedly advertising the Spring 2007 "clothing collection".
Look at this image for a couple seconds.
What did you think of?
When I saw this image "fashion" is the last thing that came to mind, for me it brought ideas more along the line of "gang rape".
The majority of Dolce and Gabbana's consumers are women. The same group of people the company blatantly disrespects in many of there advertising campaigns. This ad in particular glamorizes the idea of men forcibly imposing sexual advances on a woman which is what all of us in the real world would usually call "rape". There is nothing beautiful, artsy or fashionable about this. Why a woman would ever choose to spend any money on items this company associates with is mind boggling. This type of marketing is a personal insult to any self- respecting person, not only females.
Eventually the designer opted to pull the campaign because of the large amount of complaints they recieved from "special interest groups".
If you are a D&G shopper, or ever considered being one think twice. As long as people continue to financially support companies that perpetuate sexist stereotypes they will never go away. It's not just about hot shoes and cute handbags anymore.